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Five longstanding B2B agencies within the Next 15 Group will combine into one new business: Pretzl. The new B2B marketing business, Pretzl, will fully come to market in February 2026, bringing ...
UK – Consultancy group Next 15 has merged five of its agencies into a single business-to-business (B2B) marketing company called Pretzl and launched an AI platform to help users understand B2B buyers.
In London, Next 15 Group, the owner of data and insights business Savanta, is combining five of its established B2B agencies to form a new business called Pretzl, due for launch in February next year ...
Pretzl launches with a proprietary AI-driven platform, JourneyLab, to help brands better understand and manage the increasingly complex B2B buyers' journey LONDON, Oct. 22, 2025 /PRNewswire/ -- Today, ...