Roc Nation said this week that Bad Bunny set a global viewership record for the most-watched Super Bowl halftime show ...

Roc Nation said this week that Bad Bunny’s Super Bowl halftime show set a global viewership record of 4.157 billion.

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Bad Bunny, who performed at the Super Bowl halftime show in February, set a new record after global viewership numbers were ...

Less than a month after Bad Bunny took to the stage for his Super Bowl 2026 Halftime performance, Jay-Z’s entertainment ...

Bad Bunny brought eyes to the screen like never before. The Puerto Rican pop star’s performance at the Super Bowl 2026 ...

The TV broadcast is doing most of the lifting in that total, obviously. Per Nielsen, an average of 128.2 million people watched the halftime show in the United States. Using YouTube’s 30-second view ...

Bad Bunny took the stage at Super Bowl LX, and the world tuned in like never before. On February 8, 2026, at Levi’s Stadium ...

Bad Bunny's Super Bowl Halftime Show garnered over 4 billion viewers worldwide, setting a new record, according to Roc Nation.

Bad Bunny's Super Bowl halftime performance generated 4.157 billion views worldwide in the first 24 hours, a new record, according to Roc Nation and the NFL.