McDonald’s CEO did a burger taste test that became a cautionary tale for execs. But there’s a silver lining

McDonald’s CEO Chris Kempczinski’s taste test turned into a viral meme war that shows how risky the CEO-influencer model has become.

Did Burger King ruin the Whopper? I tried it to find out

Burger King tried to improve on the iconic Whopper. To which I ask, if it ain't broke, why fix it? Worried they may have ...

Why So Many Brands Are Throwing Shade at Their Competitors Right Now

Then on March 4, Wendy's U.S. president Pete Suerken piled on by starring in his own video posted to LinkedIn. Standing at the grill, Suerken cooks up a Baconator and adds a jab at McDonald's often ...