Add Yahoo as a preferred source to see more of our stories on Google. Supply chain shortages and high gasoline prices have forced consumer packaged goods companies to manage trade more effectively ...

Cresicor, a consumer packaged goods trade management platform startup, raised $5.6 million in seed funding to further develop its tools for more accurate data and analytics. The company, based ...

Over the past few years, major retailers globally have waged an increasingly cut-throat price war to protect and expand their market share. And while much of the media attention focuses on the ...

AMG Strategic Advisors, a recently formed strategy and insights consulting unit of Acosta Marketing Group (AMG), which provides world-class integrated marketing solutions for consumer packaged goods ...

NEW YORK, Sept. 18, 2024 /PRNewswire/ -- PSignite, a leading provider of innovative software solutions, is proud to announce the release of CPGvision v5, the latest version of its powerful platform ...

SAN FRANCISCO--(BUSINESS WIRE)--Cresicor, a consumer packaged goods (CPG) trade promotion management (TPM) platform startup, today announced they have raised $5.6 Million in seed funding led by ...

LONDON--(BUSINESS WIRE)--SpendEdge, a leading provider of procurement market intelligence solutions, has announced the completion of their trade promotion optimization engagement for a consumer ...

Technology has been advantageous to organizations in many ways, but few compare to the transformative power that data presents. Big data that allows businesses to turn numbers into actionable insights ...

However, optimizing trade promotions can be game changers for the CPG industry. Economic Times Retail reveals that a 15% improvement on Trade Promotion ROI will improve the top line by 10% and ...

Supply chain shortages and high gasoline prices have forced consumer packaged goods companies to manage trade more effectively over the past year to compete with other brands. Add in a worker shortage ...