A large-scale promotional event, entitled Operation Belarusian Goods, has been launched in Moscow in the Auchan network. Within its ...

From my time assisting startups, I'd like to explore five illustrative marketing campaigns that broke the mold and made significant impacts in their industries.

The Incredible Campaigns Marketing Executives Wish They’d Thought Of Themselves In the ever-evolving landscape of marketing, there are rare moments when a campaign emerges, capturing the hearts ...

Toyota's latest marketing campaign was a collective effort of four ad agencies to show consumers what Toyota stands for.

The lieutenant governor threw their product in protest. Now, they’re selling it — with his name in a promo code.

Rachel Hunsicker was awarded a $100 gift card from Henry County as part of it "Paths & Paddles" promotional campaign.

Genesis Products' “UltraFoil by Genesis” video marketing campaign has earned a Silver Award for Best Video Series, Products & Services for Social Video and a Bronze Award for Best Campaign in ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. For the last several years, brands have worked to normalize ...

Jimmy John’s is adding a little “smut” to its summer menu for a new tongue-in-cheek promotional campaign. The sandwich chain has brought in White Lotus actor Walton Goggins as a narrator of ...

With the Fourth of July festivities concluded, the commission’s attention has shifted to the Watermelon Festival, scheduled ...