The FDA states that e-cigarettes generally carry lower risks than conventional nicotine cigarettes but are not entirely ...

Knowledge Group Consulting's Ahmad Yassin on why the future of advertising is about AI agents with data making decisions for ...

From the Paris Olympics and smokeless stoves to DIY fizzy water and cybersecurity, here are some of the best examples of the ...

Auto India has roped in Ranveer Singh as its first-ever ‘Brand Superstar’. The association will be marked with campaigns ...

Zeta is an AI-driven company stock and is a top pick for aggressive growth investors despite concerns over valuation and ...

Learn how to implement a powerful social listening strategy to track conversations, gain valuable insights and actively ...

PepsiCo has been named Advertiser of the Year at this year’s TikTok Ad Awards for its TikTok marketing of Twisties and ...

Winning Streak for ‘Books that Keep on Giving’ Campaign Geometry Global, a Strategic Business Unit of the Ogilvy Group Sri Lanka, won two coveted Gold Awards at the recently concluded Effie Awards Sri ...

Corporate-giving strategists share what works in closing the deal on grants and other valuable types of support from ...

Luxury lingerie label Agent Provocateur has had a rocky history. But new strategies, some savvy campaigns and a recent surge in underwear-as-outerwear has turned the tide.

SEO is a highly competitive, constantly shifting field, and sometimes, it can feel impossible for businesses to stand out.

Explore the psychological factors that lead to counterfeit purchases and discover how brand knowledge can alter perceptions.