One of Trump’s most effective ploys is to play to people’s identity and use “us vs. them” messaging. Shared identity is so ...

What the World Needs Now Is Love” features heavily in the effort that extends Amazon's focus on music around the holidays.

Victory Blinds has rolled out its first influencer marketing campaign with micro-influencer Natalie Seretis coming ...

In a new effort to help farmers market the products locally, Harvested with a Heart highlights local farmers participating in the program and encourages consumers to look for ...

Family-owned brand Sandhurst has launched its biggest campaign ... head of marketing at Sandhurst, told Mumbrella. “Our ...

Promises of job creation are very popular for the campaigning candidate, especially if the current economic environment is ...

Lidl and Sainsbury's have dropped 'freshly baked' signs for their in-store bakeries, despite denying the move was due to ...

Winning The Drum Awards for B2B Gold in the Print category was a campaign by Mower for Sun Chemical. Here is the ...

Taking us through the marketing journey of Bikano, Head of Marketing Kush Aggarwal sheds light on how the brand has adapted ...

CMO Rasika Prashant says the brand spends over one-fifth of its revenue on marketing new products, with an emphasis on retail ...

Conversion rate optimization should be a priority for businesses that want to make the most of events like Black Friday and ...

CMO Pragya Bijalwan highlights that Crompton's festive campaigns primarily focus on kitchen appliances, with social media ...