Zinia Bhattacharya of Carmesi unpacks the philosophy behind Carmesi’s marketing strategy—from leveraging influencer marketing ...

Marketers and agency leaders talk about aligning data, technology, employees and creativity with the sole focus of marketing: ...

The brand’s first effort from Carmichael Lynch, “Perfectly Unreasonable,” includes activations across social, digital, podcasts and beyond.

Staze Beauty's 'Can't Staze Calm' campaign by Honasa Consumer Limited features humorous short films showcasing ...

The FDA states that e-cigarettes generally carry lower risks than conventional nicotine cigarettes but are not entirely ...

Knowledge Group Consulting's Ahmad Yassin on why the future of advertising is about AI agents with data making decisions for ...

Auto India has roped in Ranveer Singh as its first-ever ‘Brand Superstar’. The association will be marked with campaigns ...

At the end of the day, an anti-Valentine’s Day campaign is still a Valentine’s Day campaign. As Ayush Nambiar, director of ...

Zeta is an AI-driven company stock and is a top pick for aggressive growth investors despite concerns over valuation and ...

Category Growth Officer and CMO for International Foods Mustafa Shamseldin uses an end-to-end look at how the CPG giant’s brands impact consumers’ lives to expand.

Learn how to implement a powerful social listening strategy to track conversations, gain valuable insights and actively ...

PepsiCo has been named Advertiser of the Year at this year’s TikTok Ad Awards for its TikTok marketing of Twisties and ...