TikTok is covered in the color beige. It’s a new trend that celebrates neutrals and minimalism, or as Gen-Z would call it: "aesthetic." ...

Kaeli Mae built up more than 13 million followers on TikTok with soothing videos of her organized life—from restocking her diabetes medication to filling out her ice drawer. The 22-year-old, real name ...

Sydney Nicole Gifford, 24, is suing Alyssa Sheil, 21 for copying her 'neutral, beige and cream aesthetics' in a first-of-its-kind legal battle. The two women are part of the ‘clean girl aesthetic’, a ...

Like Gifford, Sheil curates her content to align with a beige aesthetic. All of her posts — like outfit of the day posts, home decor finds and beauty-related photos — are neutral-toned.