ESPN has tapped Pharrell Williams to lead its newest campaign in promotion of "NBA Saturday Primetime on ABC." ...

The tenth season of NBA Saturday Primetime on ABC tipped off Saturday afternoon, and ESPN has teamed with a popular figure to help promote the package. Award-winning singer, record producer and ...

A Broader Vision for Basketball on ABC This campaign coincides ... for fans tuning into NBA Saturday Primetime. As the league gears up for the playoffs, ESPN’s partnership with one of music ...

By Alex Weprin Media & Business Writer ESPN is putting some major marketing muscle behind the upcoming 10th season of NBA Saturday Primetime on ABC, which tips off Saturday. “The campaign ...

ESPN has teamed up with Grammy-winning musician and Louis Vuitton creative director Pharrell Williams to ignite excitement for NBA Saturday Primetime on ABC. The campaign launched during the NBA Paris ...

Youth engagement with live sports is dwindling. But these young viewers haven't disappeared; they've simply jumped ship to ...

PINE BELT, Miss. (WDAM) - WDAM 7 will be offering a slate of sports programming this weekend, including European figure ...

Sunday, Feb. 2 9 p.m. NHLN — AHL All-Star Classic: Skills Competition, Coachella Valley, Calif. 6 p.m. FOX — NASCAR Cup Series: Last Chance Qualifying, Bowman Gray Stadium, Winston-Salem, N.C.

Tirico is the voice of many of NBC Sports’ biggest events, serving as its Olympics primetime host and the play-by-play voice ... calling about 375 regular-season and playoff games from 2002-2016 for ...

PINE BELT, Miss. (WDAM) - WDAM 7 will be offering a slate of sports programming this weekend, including West Coast vs. East Coast NBA basketball, a pair of NHL hockey hoedowns and the final two rounds ...

ESPN's got you covered for the big game ... Following the game, tune in to "NFL Primetime" as Chris Berman will be onsite for his 43rd Super Bowl. Both shows will be live from inside the Caesars ...