The energy drink market is buzzing—literally—and celebrity collaborations are all the rage. There's a new drink in town that ...

Caffeine-boosted soda, once marketed mostly to young men, is showing up in new, more pastel versions.

Connecticut Retail Network President Tim Phelan said that the bill wrongly singles out energy drinks and ignores other ...

The New York City-based brand—which uses paraxanthine, a compound humans produce after ingesting caffeine, to provide what it ...

The 2026 Starbucks spring menu drops Tuesday, March 3 and it is full of lavender, coconut and matcha flavors. Try these new ...

Some claim it gives you energy and focus—without the jitters and crash.

For Kardashian, Update is essentially Skims in a can: a drinkable version of the aspirational aesthetic that’s at the core of ...

Dutch Bros is rolling out three new childhood-inspired drink flavors this March, offering Oregonians a bit of nostalgia with ...

The energy drink company logged a profit of $449.2 million as net sales in its Monster Energy Drinks and Strategic Brands ...

Marketing a drink as 'zero sugar, zero calories' positions it as healthy, and Kim Kardashian's involvement adds influencer appeal.