The Super Bowl is not only the biggest event in the NFL or sports, but it's also one of the biggest televised events of the year overall. People will tune in to watch the game or the halftime ...

Carr Properties is making it look easy to fill office space in the DMV — so easy that even a caveman could do it. While Geico’s most recent deal with Carr is an expansion, its move last year from its ...

A community meeting will be held Thursday night to discuss the redevelopment plans, which call for up to 520 residences.

In 1975, Paul Anka appeared in a now-iconic TV commercial for Kodak. The advertising campaign, which focused on the special ...

Add Yahoo as a preferred source to see more of our stories on Google. There is no better opportunity for advertisers to reach a massive audience than the Super Bowl, which is watched by an average of ...

The Super Bowl is the biggest day of the year for professional sports (at least when it comes to viewership). It's also the biggest day of any given year for advertising. Companies spend millions upon ...

From the emotionally manipulative to the occasionally clever, the champions of USA TODAY's Ad Meter competition have pulled almost every lever available. This year figures to be no exception. A look ...

While other Super Bowl sponsors like Instacart, Pringles and Bud Light will trot out famous faces like Ben Stiller, Sabrina Carpetner and Post Malone, Tecovas will do nothing of the sort. Instead, the ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. This voice experience is generated by AI. Learn more. This ...

USA TODAY Ad Meter is returning for its 38th edition to rate Super Bowl commercials. Readers can register to become an Ad Meter panelist and vote for their favorite ads. Voting opens on Wednesday, ...