Google Gemini adds experimental personalization feature that uses Search history, blurring the line between organic Search and AI assistants

AI Mode is powered by a custom version of Gemini 2.0. According to the company, it processes prompts with a method dubbed query fan-out that involves running multiple searches and then combining the results into a single answer. An AI Mode response can include up to multiple paragraphs.

Google's AI model Gemini is getting even more personal. The company announced this week that enabling a new personalization tool will allow the AI model to reference your search history to enhance and deepen its responses.

Google states users can enable the personalization test in Gemini by selecting its option via the "Model" drop-down menu. The post adds that users remain in control of Gemini and

Google is allowing users to personalize its Gemini chatbot with new features, which the company rolled out Thursday in experimental mode. Gemini can now reference users' Google Search histories to understand them better and give more relevant recommendations,