U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring 27-year-old actor Sydney Sweeney.

Next has rescued a maternity brand favoured by the Princess of Wales weeks after the ailing firm crashed into administration.

As casual dining faces major headwinds, Chili’s is tapping into a Texas boot maker’s fashion credibility, hoping viral marketing can help it find a new audience.

Starting as a barbershop transformed by the owner's mother into a school uniform specialist, Kimnovak became synonymous with ...

The ready-to-wear collection builds on the sold-out debut of Off Season’s statement NFL puffer vests, jackets and long coats.

It could be there’s something in the name itself, that “Kodak” is one of those words with a long-lasting shelf life. “Kleenex ...

A Doncaster supermarket has been given its third rebrand in less than two years – which has seen it go from being an Asda to a Co-op and now a Spar.

Share or comment on this article: All my chic French friends buy their clothes from this brand with the royal seal of approval - here's what to snap up for summer Add comment ...

Justin Bieber launches his clothing brand, Skylrk, with a debut collection of apparel, footwear and accessories. Prices range from 49 to 225 euros.

Today's star entrepreneurs aren't just lending their names to existing products; they're building real brands from scratch, and some are absolutely smashing it (in line with the best rebrands ).