By crafting a branding strategy that will appeal to Zoomers, you’re setting up your brand for success as a new generation comes to the fore.

Multinational companies that master balancing global consistency and local adaptation will stand the test of time. By perpetuating a unified international identity while giving local markets the ...

While CEOs often take center stage, product managers possess a unique potential to authentically represent the brand and its offerings.

Yet at the same time the increase in digital channels, from the huge global platforms through to the local specialised ones, has delivered brand management headaches. Ensuring that a company’s image, ...

Joe Preston discusses how New Balance has moved on from the 2016 Trump controversy and his strategy to appeal to new ...

The intersection of Black pop culture and luxury brands marks a significant shift in high-end industries. What began as ...

If you have hired an agency to localize your brand, trust them to do their job. Yes, you can guide the overall direction, but ...

Samsung Electronics Co., Ltd. today announced it has been recognized by Interbrand, a global brand consultancy, as a “Global Top 5” brand for the fifth ...

Serotonin, the global web3 firm bringing breakthrough technologies to market, is pleased to announce its expansion into APAC with the launch of its Hong Kong-based marketing practice, Serotonin’s ...

“The Nation Brand initiative, which is being led by the Office of the Prime Minister (OPM) and funded by the World Bank’s ...

Dine Brands Global, Inc. (NYSE:DIN) shares are trading higher on Wednesday. The company reported third-quarter adjusted ...

Q3 2024 Earnings Call Transcript November 6, 2024 Dine Brands Global, Inc. misses on earnings expectations. Reported EPS is ...