AI Is Reshaping Go-To-Market, But Not In The Way You Think

When ChatGPT first entered the market, much of the excitement in the go-to-market (GTM) space centered on AI sales ...

Snowflake's go-to-market strategy drives up deals through its data platform: Wedbush

Snowflake's (NYSE:SNOW) go-to-market strategy has driven up its dealmaking with enterprises as its cloud-based data platform ...
Forbes

Striking The Right Balance: AI, Humans And The Future Of The Go-To-Market Engine

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. If you’re a sales or marketing leader right now, there’s a good chance you’re feeling the ...
Business Wire

ZoomInfo Cements Go-To-Market Leadership with New Nasdaq Trading Symbol ‘GTM’ and Launch of GTM Studio

VANCOUVER, Wash.--(BUSINESS WIRE)--ZoomInfo (Nasdaq: ZI), the category-defining Go-To-Market (GTM) Intelligence Platform, today announced it is changing its Nasdaq trading symbol from ‘ZI’ to ‘GTM,’ ...