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Hugo Boss is a company with grand ambitions. Upon joining the company in June 2021, newly appointed CEO Daniel Grieder launched a strategic growth initiative called Claim 5 to take the German luxury ...

Forbes contributors publish independent expert analyses and insights. I am a NYC-based journalist covering the luxury and fashion industry. This article is more than 3 years old. The rapper Future ...

The strategy that helped Hugo Boss increase sales so spectacularly when it was first launched will be updated soon. On Dec. 3, the German menswear specialist plans to give an update on the strategy, ...