Advertising workflow software company Mediaocean and business design partner IBM iX launched a blockchain consortium for the digital media supply chain, the companies announced June 19. The consortium ...

CMOs are finding that they need to completely overhaul their marketing engines, leaving behind campaign-centric approaches ...

IBM is a globally integrated enterprise organisation operating in 170 countries. IBM serves a wide and diverse client base by providing innovative solutions to solve business challenges with an end-to ...

The software uses AI to determine creative campaign elements to help drive engagement and conversion for a specific audience. It also aims to analyse campaign results based on creative and audience ...

As part of the growing partnership between Facebook and IBM Commerce, IBM marketing cloud clients will be able to use the social network’s ad capabilities, such as Custom Audiences, in conjunction ...