Nearly a century after a landmark psychology study was conducted, we revisit its findings — with your help! Surfacing By Laurel Schwulst June 28, 2023 Maybe you’ve heard of the “kiki/bouba” effect — ...

When we hear certain sounds, our brains often pair them with specific shapes. For example, most people will associate a sharp-sounding word with a jagged, pointed shape, while a soft, rolling word is ...

You’d be surprised what you can learn about the human mind from some nonsense words and childlike doodles. Take a look at the ...

When people are shown a spiky shape next to a rounded one and asked which shape is called "kiki" and which one is "bouba," people from all kinds of cultures overwhelmingly associate "bouba" with the ...

TikTok is where unheard-of terms go viral, and now, a linguistics concept is taking over the app: sound symbolism, which refers to a connection between sound and meaning. The bouba-kiki effect is one ...

A woman on TikTok has raised an interesting theory about why we’re attracted to certain romantic partners and not others, and it’s launched quite a discussion on social media. The video, which now has ...

Ninety percent of new ventures fail (Patel, 2015). The top reason is that founders spend time and money producing products/services that are not wanted. The easy explanation is entrepreneurial ...

Tom has a Master's degree in Journalism. His editorial work covers anything from archaeology and the environment to technology and culture. Tom has a Master's degree in Journalism. His editorial work ...

In 1947, German psychologist Wolfgang Köhler discovered that people automatically associate certain sounds with certain visual stimuli. In his original study, observers consistently associated the ...