The LEGO Group is going all out to connect with new customers, and this year's soccer collaborations show how fan-driven ...

LEGO Serious Play co-founder tells us how it's now used by multinationals and governments to tackle strategy, innovation and ...

LEGO officially revealed its first-ever Pokémon minifigures, Red, Professor Oak, a generic Picnicker, and Pikachu and Eevee ...

‘The goal of the LEGO World Cup Trophy is to unite people through the love of football and play,’ said LEGO senior designer ...

Lego has just shown that a brand can sometimes make just as much impact by simply showing a product– not an image of it but ...

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The Midland Brick Convention will be held at the Bush Convention Center on June 11th-12th, featuring over 3,000,000 Lego ...

Toy brand Lego has unveiled an 8.4-metre-high replica of the World Cup trophy outside the Rockefeller Center in New York.

The civil case filed by Bricks and Minifigs responding to a viral dispute about a Star Wars Lego collection is now in federal court, and a new order lets Ben Schneider break his silence.

LEGO and Pokémon's collaboration is not yet over as a new release reveals the special minifigures that include a mix of new ...

The FIFA World Cup trophy has arrived early in New York City, courtesy of LEGO. The renowned toy brick company unveiled the ...

LEGO‘s “Iconic Trainer Moments” Poké Ball has officially arrived to provide builders with an incredibly detailed piece of ...