Cole & Jay reveal a proven winter bass fishing lure every angler should know. How Are We Gonna Pay for This? Chris Hemsworth, ...

Cole & Jay test a brand-new lure that’s completely changing the fishing game. Found Footage ‘Savageland' Should Be Mandatory ...

What will the lure sell for? You look over the competition and decide that $10 would be a fair price.

Slab crappies are meat eaters—sure enough minnow munchers. They take artificials well at times, especially jigs—but big crappie will turn their noses at even the best of the best crappie lures.

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