But what exactly prompted the makeover? Read on to discover the details of Mountain Dew’s new logo design and how it aims to ...

PepsiCo revealed recently that Mountain Dew will be getting ... grew up with while retaining some subtle design choices from a couple of their other logos and tossing in the "Est.

Other logo updates include a reference to 1948 when the brand was established and a citrus leaf to dot the "i" in "Mountain." PepsiCo's Design & Innovation team wanted to create a "more approachable" ...

and graphic outdoor landscapes unique to the Mountain Dew flavors," Mauro Porcini, the SVP and chief design officer at PepsiCo, added. And in a nod to its history, the new logo also includes ...

Designed by the in-house PepsiCo Design & Innovation team, Mountain Dew’s new logo has soft angles and citrus-inspired yellow hues that connect the soda’s color to sunshine. It also includes the year ...

The updated logo was informed by previous designs used in the 1970s, 80s and 90s and includes the word mountain, which was previously styled as Mtn. To further draw attention to the heritage of ...

senior vice president and chief design officer at PepsiCo, said. “We’re excited for fans to see the new Mountain Dew, which includes an updated logo that embodies the brand’s origins ...

with the word “mountain” reappearing on cans and bottles following a roughly two-decade-long hiatus. The PepsiCo-owned ...