The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s technology to “bring the magic of AI to ...

The toymaker and ChatGPT developer are teaming up to develop toys and games that incorporate artificial intelligence.

Mattel is working with OpenAI to create AI-powered toys and games, with the first product - likely an AI Barbie - expected ...

Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first ...

Barbie's going AI. Mattel, the company behind Barbie and Hot Wheels, is teaming up with OpenAI to build AI-powered toys.

Mattel is partnering with OpenAI to build AI‑powered toys, which might lead to some amazing fun, but also sounds like the ...

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP ...

In April last year, Mattel announced its intentions to use AI across its business as a cost-saving measure, with a team ...

AI meets playtime. Mattel and OpenAI plan to jointly design and launch a range of products using artificial intelligence.

Mattel has partnered with OpenAI to create AI-powered toys and games, with the first product expected to be announced later this year.

The toymaker will also incorporate OpenAI's advanced AI tools like ChatGPT Enterprise into its business operations to enhance ...