The Gist Advertising first. Perplexity.ai is introducing ads to its results — the first advertising deployment among generative AI solutions. Strategic placement.

In a competitive marketing strategy that merges user experience with the latest generation of technology, Bharti Airtel allows its users to enjoy a one-year subscription to Perplexity Pro, an advanced ...

EMARKETER now projects U.S. advertisers will pour over $25 billion—about 14% of all search budgets—into AI-powered search results by 2029. That leap from just $1.04 billion this year isn’t ...

Srinivas argued that Google’s reliance on advertising revenue is fundamentally at odds with the future of AI-driven web browsing, positioning Perplexity as a user-centric alternative in what he calls ...

As part of its forward-looking strategy, Search Business Group has also introduced Generative Engine Optimization (GEO) ...

Perplexity’s new AI browser, Comet, is now live. Here’s how it fits into the company’s long-term vision for search and task automation.

The AI-native browsers aim to streamline workflows and redefine web interaction, posing a serious threat to Google’s dominance.

Perplexity AI is looking to take its Comet browser to the next level by embedding it directly into smartphones.

Hyderabad: Oxygen, a Hyderabad-based digital marketing powerhouse, has achieved a major industry breakthrough by ranking ...