The 4 Ps are the key factors in marketing a product or service to consumers: product, price, place, and promotion. They are also known as a marketing mix.

Promotions is the part of marketing that specifically involves communicating company or product information to targeted customers. This is a key component of the broader marketing system. Different ...

Thanks to a new crop of simplified production tools, you don’t need professional talent to create custom videos that enhance your sales and marketing efforts. Smart phones, webcams, and YouTube have ...

It's common wisdom among marketers that most long-form content should be, at most, mildly promotional. The goal is to help the reader or prospect. Then, prospects will gradually come to see the ...

A promotional video unveiled for a live audience Tuesday is only one part of a marketing campaign designed to catapult Mansfield and Richland County into statewide prominence. "This is our springboard ...

Explore promotions in career advancements, marketing campaigns, and investment strategies. Learn how promotions boost careers ...

Promotions can include various techniques for selling products or services. Some promotional techniques, such as in-store displays, are more traditional. However, there are a number of other ...

The hospitality industry has always thrived on visual appeal, but in today’s digital world, static images and text descriptions are no longer enough to capture travelers’ attention. Video marketing ...

Forbes contributors publish independent expert analyses and insights. Attracting high-paying clients by marketing with a book and a speech. Startling statistics: Video viewing is going through the ...