Audemars Piguet is largely known for one watch: the Royal Oak, which happens to be one of the most iconic watches ever made. But AP makes a lot more watches than just the Royal Oak, and the brand has ...

Shai Gilgeous-Alexander joins Audemars Piguet as Friend of the Brand, adding another luxury milestone to his fashion rise.

Guichet dials storming back into relevancy was the watch trend no one had on their bingo card in 2025, but we are all better for it. Cartier’s Tank à Guichets kicked off the comeback with an ...

It is never especially elegant to congratulate oneself for spotting a trend, but after last year's Watches & Wonders trade fair, Esquire is fairly sure it was in pole position for calling out a vogue ...

Early each year, Audemars Piguet gathers journalists, collectors, and friends of the brand to debut its new crop of watches. Offering a rare peek behind the curtain of one of the world’s most ...

Can a watch be too iconic? Believe it or not, it’s a question more than one Swiss luxury house has had to ask itself over the past decade. Patek Philippe discontinued a version of its sporty Nautilus, ...

Tom Brady flaunted a $500,000 blue ceramic Audemars Piguet Royal Oak Perpetual Calendar at Super Bowl LX on Sunday. Getty Images Tom Brady made time to flex from the Super Bowl sidelines. The former ...

Located in the heart of Buckhead Village District, the house spans nearly 10,000 square feet across two stories. The ground floor features a curated collection of AP timepieces that spans historic ...

[ANDERMATT] Ahead of Audemars Piguet’s (AP) highly anticipated return to the big watch fairs, the brand offered a glimpse of what’s to come at the AP Social Club last week. The intimate gathering ...

Sunday Morning Showdown ✓ Audemars Piguet Neo Frame Jumping Hour vs. Cartier Tank à Guichets ✓ Vote for your favorite here! ✓ ...

For those who eagerly await each year’s fresh crop of goodies from Audemars Piguet, last year’s news was particularly exciting: Just in time for the brand’s 150th anniversary, it released a new ...

Can a watch be too iconic? Believe it or not, it’s a question more than one Swiss luxury house has had to ask itself over the past decade. Patek Philippe discontinued a version of its sporty Nautilus, ...