Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

TheStreet. Have a seat and let Brian Niccol tell you all about his big ideas for Starbucks (SBUX) . Actually, seats are a ...

Leader Brian Niccol took over as CEO in September with a plan to return the chain to its coffeehouse roots, focusing on the in-store experience.

Starbucks China announced it would reduce the prices of some iced drinks by an average of 5 yuan to better attract consumers ...

CEO Brian Niccol has Starbucks trying to pick up market share in China with sharp discounts on products it sells there.

A big part of Starbucks’ comeback plan is making employees’ lives easier, both through additional human capital and ...

Starbucks is piloting a new generative AI assistant in 35 coffeehouses in North America this year to ease the work of their ...

Most of the new menu items sampled by USA TODAY, including a new protein cold foam, will see additional testing before being ...

Coffee king Starbucks is exploring ways to ramp-up its dwindling business in China, and selling a minority stake in its Chinese unit is one of the strategic options under consider ...

Starbucks plans to roll out a generative artificial intelligence assistant created with Microsoft Azure's OpenAI platform to ...