Vicks took the top spot ahead of Rinvoq, Skyrizi and Tremfya, which continue to be the top spenders on national TV pharma ads.

Simple agency', under the LoggerHeads Group, will be led by Sangai, along with Hemant Kumar as Chief Creative Officer and ...

Soap star Peter Bergman is also known for this one line in a Vicks Formula 44 commercial from four decades ago.

ITV became the first British network to show in-game adverts during a sporting event in Thursday’s Six Nations game between France and Ireland. Adverts are regularly shown during half-time in sports ...

Transform your shower into your very own steam room with this 12-pack of non-medicated tablets. Laced with eucalyptus and a ...

Providence Day’s boys and girls teams reached NCISAA championship games, Carolinas Classic rosters announced, plus how area ...

It also pokes fun at OpenAI’s advertising plans in a new Super Bowl ad. It also pokes fun at OpenAI’s advertising plans in a new Super Bowl ad. is a news editor with over a decade’s experience in ...

Budweiser 's patriotic 2026 Super Bowl commercial won USA TODAY Ad Meter, the record 10th title for the beer brand, uniting a Clydesdale and a bald eagle for America's 250th birthday. Rounding out the ...

Automakers are largely sitting on the advertising sidelines during this year's Super Bowl amid broader uncertainty in the U.S. automotive industry. General Motors, Toyota Motor and Volkswagen are the ...

Since 1989, USA TODAY Ad Meter has awarded the best commercial from the big game – and we need your help. The cost for a Super Bowl ad topped $10 million for the first time in 2026 with the New ...