In today’s high-pressure marketing landscape, CMOs are struggling to prove their value amid growing disconnects with finance ...

Exploring the complex, fascinating, scandalous world of counterfeits, dupes and fakes with Gina Johnson, Chief Legal Officer ...

In many ways, brand experts believe, Moti soap was the first to use festive moment marketing in its truest sense. Over the ...

In the chase for more cash flow as universities and athletic programs adapt to revenue-sharing with student-athletes, is ...

Greatness Wins, the premium performance apparel brand co-founded by Derek Jeter and Chris Riccobono (Founder of UNTUCKit), ...

And while most of you are probably old enough to remember how terribly that private equity takeover went, something tells me ...

C-store retail is at an ‘inflection point,’ and stores are ‘reimagining what matters most to their customers,’ dunnhumby says ...

HSBC on Thursday proposed to take Hong Kong-listed Hang Seng Bank private for HK$155 per share, valuing the lender at about ...

Brock Bowers as officially joined Greatness Wins, the premium performance apparel brand co-founded by Derek Jeter as an ...

Brand impersonation is a marketing problem wrapped in a cybersecurity disguise. Here's what leaders need to know.

At Advertising Week, Todd Kaplan said marketers should think of brand building like pointillism and not rush to jump on every ...

Last month, Indy Clinton opted not just to promote Bouf Haircare but to own it, flipping the conventional influencer playbook ...