Strategic marketing is a long-range system for choosing markets, shaping demand, and linking choices to business goals and sustainable growth. The discipline sets priorities for product or service ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...

To leaders of successful organizations, strategy can feel like a slow, political exercise that invites too much debate, ...

Alex Brueckmann is the Wall Street Journal bestselling author of "The Strategy Legacy" and CEO of Brueckmann Strategy Consultants Ltd. Every year, millions of leadership hours are poured into what ...

In philanthropy, the word “strategy” gets tossed around a lot. To some, it’s become a bad word, conjuring up images of consultants dressed in business casual who don’t understand nonprofits or the ...