Humo is the latest drink to be released under the Formula 1 driver's alcohol-free spirit company, Almave, cofounded by Iván ...

Made alongside Master Distiller Ivan Saldaña, this is Almave's first mezcal after launching an NA tequila in 2023 ...

The Formula One megastar learned to love the flavor of non-alcohol mezcal because it offers a "new dimension to a cocktail ...

Seven-time F1 champion Lewis Hamilton is expanding his nonalcoholic agave spirits line with an offering that pays homage to ...

Lewis Hamilton has featured in an advert for a non-alcoholic beverage 24 hours after teasing an announcement that many fans ...

Lewis Hamilton and Iván Saldaña have announced a new non-alcoholic Mezcal, as they've unveiled Almave to the public today ...

‘There’s a story in the smoke’, but it sure as hell was not the story that fans expected when Lewis Hamilton teased that ...

After a week of cryptic clues, Lewis Hamilton finally put the mystery to bed — and told fans to literally “follow the smoke.” ...

Instead, the seven-time world champion has launched Almave Humo, a smoky non-alcoholic mezcal alternative under his ...

After weeks of speculation, the smoke appears to be out of the bag for Lewis Hamilton's much-debated '08.08' announcement.

While Hamilton notes that there are many great non-alc options on the market right now, he hopes fans will embrace Almave the same way they’ve embraced other partnerships and projects in his life.

Lewis Hamilton has finally revealed the meaning behind his cryptic '08.08' teaser—confirming it's not about F1 retirement but his new smoky non-alcoholic spirit, Almave Humo.