Store and/or access information on a device. Personalised advertising and content, advertising and content measurement, ...

Three upstart media-measurement companies — Comscore, iSpot and VideoAmp — are ready for primetime, and all other parts of ...

And a way to learn about your audience is to create a qualitative data profile to better understand their interests, behavior, and behavior traits. Qualitative data is the fancy name for information ...

Film and fashion go hand in hand, so it's only natural that they influence each other. But while many movies and TV shows ...

Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s short-term and long-term goals.

Influencer marketing has reached a critical juncture in 2025, with measurement challenges now representing the primary threat ...

“The proposed reforms aim to enable fair competition, generate more accurate and representative data, and ensure that the ...

The Ministry of Information and Broadcasting has proposed amendments to the 2014 Policy Guidelines for Television Rating ...