Why The Kim Kardashian Partnership May Help Nike Just Do It
Nike's new strategies, including a Kim Kardashian partnership, target Millennials and Gen Z, presenting potential growth.
Nike-Kim Kardashian Partnership Just 'One of a Dozen' Fixes The Brand Needs, Says Footwear Analyst
Kim Kardashian is not coming in to be a savior to Nike, as this is just one of many issues Nike needs to address, says ...
Kim Kardashian's latest deal with Nike aims to revive her brand? Here’s the truth
Kim Kardashian has teamed up with Nike to launch NikeSKIMS, a brand designed for both aesthetics and performance. The ...
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Nike and Kim Kardashian Announce NikeSKIMS Subbrand
Nike has recruited Ms. Kardashian to try to change its fortunes with female customers, but Nike gets more out of this than ...
NFL Netflix games, Nike & Kim Kardashian collab: Sports Report
It has been a jam-packed week in the world of sports business news. Netflix (NFLX) has expressed interest in taking the NFL ...
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Does SKIMS, Co-Founded By Kim Kardashian And Emma Grede, Have The Power To Rival The Jordan Brand With Their Bold New Partnership With Nike?
Could SKIMS, co-founded by Kim Kardashian and Emma Grede, rival the Jordan brand? Founded in 2019, SKIMS is a brand ...
Kim Kardashian’s Vanity Fair Oscar Party 2025 dress draws comparisons to wrinkled bedsheets and toilet paper: ‘Spare a square?’
The "Kardashians" star went for a ballgown moment that landed a bit flat, with fans comparing her wrinkled Balenciaga look to ...
Nike and Kim Kardashian’s Skims Join Forces: The Company Once Warned Adidas About Kanye West
Kim Kardashian and Nike are working together on a line of training apparel and shoes; we wonder how Kanye West feels about that.
Kim Kardashian Doesn’t Deserve All the Hate She Gets
It's easy to hate on someone like Kim Kardashian, but does the reality-TV star really deserve so much hate? Find out more.
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Nike’s revival: A tie-up with Kim Kardashian’s Skims label might just do it
Last week, Nike’s new CEO Elliott Hill announced a partnership with Kim Kardashian’s Skims clothing brand in an effort to reconnect with consumers. The deal had been in the works for over a ...
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Nike partners with Kim Kardashian, hopes to replicate success of Jordan shoes
Nike has announced a partnership with Kim Kardashian's Skims, creating NikeSkims. It is a long-term deal, but the companies haven't revealed the details yet. Nike is partnering up with Kim ...