An AI-generated Liquid Death ad has puzzled viewers for leaving zero trace of its existence online.

Seedance 2.0 signals growing intellectual property risks for brands, WPP unveils a framework for helping advertisers choose their AI partners and more.

This week, Agency Brief has the exclusive on McKinney’s new division, along with a look at Dentsu’s latest earnings call.

Generative AI use in ads is rising fast. On Ad Age Insider, hear where brands succeed, where campaigns fail and how disclosure, quality and brand fit shape consumer response.