Snap Inc. has unveiled the Kingdom’s first AR-powered “Snap Souq,” an immersive Ramadan experience inspired by Najdi heritage and traditional Saudi ...

US Podcast advertising spending fell sharply in January following the holiday-season surge, though several major brands maintained strong investments in the ...

UAE leads the Middle East and Africa’s online food delivery surge, with cities such as Dubai driving rapid growth in app-based ordering amid rising smartphone ...

QYOU Media Inc. on Monday announced it has been badged as a TikTok Agency Partner, joining a select group of trusted agencies recognized by TikTok for their ...

UAE-based communications agency QComms has begun 2026 with eight new regional and international client wins, expanding its portfolio across education, ...

The Trade Desk has partnered with AiOO to give media buyers access to digital out-of-home (DOOH) and retail media inventory in the Middle East for the first ...

Ramadan remains one of the most commercially significant periods in the Middle East and Africa, accounting for nearly one-fifth of annual fast-moving ...

The global advertising market continues to grow, projected at more than $1 trillion annually, yet effectiveness remains stubbornly inconsistent. Creative ...

Walmart’s advertising business surged 46% in 2025, reaching nearly $6.4 billion in global revenue, as the retail giant posted ...

TXT Media sees the GCC as a high-velocity, innovation-ready market where brands are eager to experiment, scale and embrace predictive, AI-powered media ...

For brands in the GCC and wider Arab world, Ramadan is more than a sales season, it’s a cultural moment when audiences are ...

As platforms like Google and Microsoft integrate artificial intelligence into search, and conversational tools such as ...