Sutha, formerly president and global chief client officer at McCann Worldgroup New York, will now helm Publicis Groupe’s ...

Accounting firm EY has released a film as part of its “Shape the future with confidence” platform to illustrate how the ...

Martin Sorrell, the founder and former chief executive of WPP, has claimed that the “role of a CMO has got easier”. Speaking ...

"We were the same folks, the same award-winning team, just with a new name. But being indie was somehow synonymous with ...

The prolific founder and CEO stepped down to "safeguard the company’s reputation and ensure operational continuity" as the ...

Amid a looming TikTok ban, Chinese social-media app Red is enjoying a sharp increase in users. But China’s marketing ...

If you’ve found yourself spiraling down the rabbit hole of the ongoing It Ends With Us legal drama, you’ve likely come across the term “astroturfing.” The word, which comes from the name for synthetic ...

Stop grovelling at Zuckerberg’s feet and start demanding what is deserved. We are the business model for the internet,” ...

With the expansion of the customer journey, CMOs are being asked to do considerably more than before—creative, research, ...

Employees at WPP are pushing back against a recently announced return-to-office policy, requiring staff to work in the office at least four days a week, with the launch of a petition. The Change.org ...

The PR firm surveyed more than 33,000 people in dozens of countries for the 25th edition of its annual report, which debuts ...

Earlier this week, Trump invited TikTok’s chief executive Shou Zi Chew to sit in a position of honor during Monday’s ...