As the industry grapples with the Omnicom-IPG merger, The Effectiveness Partnership's Warwick Cairns and Gurdeep Puri question why agency mega-groups seem intent on stifling creativity and ...

With uncertainly looming over social media, PR heads lament the rise of misinformation and emphasise the endurance of earned and owned media.

As any reader of our forecast blog will have realised by now, we can expect more AI than ever in campaigns this year—and it ...

As the industry grapples with the Omnicom-IPG merger, The Effectiveness Partnership's Warwick Cairns and Gurdeep Puri ...

Sutha, formerly president and global chief client officer at McCann Worldgroup New York, will now helm Publicis Groupe’s ...

Warc's annual media report predicts a landscape defined by unprecedented advertising growth and algorithmic innovation.

Accounting firm EY has released a film as part of its “Shape the future with confidence” platform to illustrate how the ...

The prolific founder and CEO stepped down to "safeguard the company’s reputation and ensure operational continuity" as the ...

Amid a looming TikTok ban, Chinese social-media app Red is enjoying a sharp increase in users. But China’s marketing ...

Stop grovelling at Zuckerberg’s feet and start demanding what is deserved. We are the business model for the internet,” ...

The PR firm surveyed more than 33,000 people in dozens of countries for the 25th edition of its annual report, which debuts ...

With the expansion of the customer journey, CMOs are being asked to do considerably more than before—creative, research, brand strategy, CRM, social, PR and even HR.