With ETML on board, McKinsey will have over 200 digital marketing analysts, performance marketers, and data scientists across ...

Written by Meta CMO and VP of analytics Alex Schultz, the book guides business leaders in marketing strategies for the ...

Stability AI’s models and workflows to be integrated with WPP’s AI-driven operating system, WPP Open, to help it transform ...

Zomato’s transition to Eternal serves as an example of how brands can leverage influencer marketing to amplify their ...

Contact Customer Support at [email protected] or call +91 022 69047500 ...

The tech giant recognised for pioneering creativity in marketing and will be recognised at the Spikes Awards ceremony on ...

The new AI agent provides real time insights on campaign performance across ad networks for mobile game and app based ...

Ajeet Shukla and Giamaria Fernandes have been appointed in the West, while Arijit Sengupta and Mark Flory have been inducted ...

Articles written by Rohit Sakunia ...

In an era of information overload, brands that evoke genuine feelings, particularly laughter, are likelier to succeed, says Art-E Mediatech founder.

One of the first brands to democratise international calls and foster global communication, Skype gets a fond farewell as it ...

Lesser spoke to investors at WPP’s annual results.