During the INMA Subscription Masters Webinar series on Wednesday, INMA's Researcher-in-Residence Greg Piechota gave attendees ...

Media companies should be investing in social video to meet audiences where they’re already spending their time and cultivate ...

The product team at The Hindu built a chatbot to help festival goers schedule their days at local concerts, including where ...

Product teams can start thinking about an AI-first user journey with questions about traffic source, data, and engagement ...

Through key partnerships and a multi-platform strategy, the Toronto Star featured women leaders at Mercedes-Benz Canada in ...

Organisations must proactively redefine leadership for the AI era by balancing technology-driven efficiencies with ethical ...

WSJ’s campaign goal was to reinforce the value of a subscription by shifting reader perception about the publication from a ...

As part of INMA’s Young Professionals Initiative, we are featuring the winners of our fifth “30 Under 30” award. Today’s ...

Nic Newman, senior research associate at the Reuters Institute for the Study of Journalism, will take a deep dive into the Reuters Institute’s 2025 Journalism, Media, and Technology Trends and ...

H ere’s an interesting multimodal GenAI use case, this one from Axel Springer -owned Politico, in Washington, D.C.

Understanding where a media company is on its AI journey is an invitation to reflect on the next steps to take.

Robbie Kellman Baxter, a globally recognised subscription expert and author, will kick off the new INMA Subscription Masters series with this week’s members-only Webinar.