Discover how B2B marketers are adapting to social media shifts, from the rise of LinkedIn SEO to the Fediverse and zero-click ...

Company websites remain the top digital channel for B2B marketers, with 81% rating their sites as effective in helping accomplish key marketing goals, according to a recent report from Regalix. Email ...

Compared with just a decade ago, consumers have an unprecedented amount of control over the content they see across all media. DVR and premium streaming services ensure they don't have to sit through ...

Which groups are overrepresented and underrepresented in video ads? To find out, Extreme Reach analyzed more than 1 million video ads deployed to linear and digital platforms in North America in 2022 ...

Marketers say content creation and enhancement has been the AI-driven tactic that's been most effective for their organization, according to recent research from Ascend2. The report was based on data ...