Learn how professional services firms can drive sustainable growth by earning brand preference through strategic focus, ...

Most businesspeople intuitively know that the key to successful marketing is having a marketing plan—a blueprint for action. However, many companies operate without one, focusing instead on the issues ...

Five tech companies—Alphabet, AWS, Meta, Microsoft, and Oracle—are projected to make a whopping $234 billion in AI capital investments this year alone. That's according to an analysis conducted by ...

Marketing Strategy - What volume of emails and text messages do people consider to be too much from a brand? To find out, researchers surveyed 6,000 consumers in Australia, Canada, New Zealand, the ...

Here's a popular way to generate online leads: Buy a keyword ad on a search engine site. In your ad, offer free content, such as a whitepaper, to respondents who complete a short form. In theory, this ...

Some 38% of professionals say their firm canceled or downgraded legacy SaaS solutions in 2025, and 21% say they replaced legacy solutions with AI-native tools. That's according to a recent survey ...

In 2016, SlideShare had over 70 million unique visitors per day, and it was listed by Alexa as one of the top 100 most visited websites in the world. At its peak, it was such a powerhouse that Obama ...

The CEO tends to be the oldest and longest-tenured member of a large company's C-level executive team, according to recent research from Korn Ferry. The report was based on an analysis conducted in ...

Data-driven B2B marketing is powerful. Learn how to move from strategy to execution to enablement with an AI-powered system ...

Most marketers are either still experimenting with influencer marketing, or they're running individual campaigns rather than maintaining ongoing programs, according to recent research from Altimeter, ...

Learn a four-step framework to identify OEM buying committee stakeholders, map their concerns, tailor messaging, and equip ...

After two years of major pivots and accelerated digital transformations, brands are taking a close look at the way they handle customer data. There's no question that the insights companies draw from ...