Discover how B2B marketers are adapting to social media shifts, from the rise of LinkedIn SEO to the Fediverse and zero-click ...

Branding - People in the US say the top things that matter to them when considering a brand's reputation are that it provide ...

Explore how marketers are using AI to drive efficiency while maintaining the human creativity and emotional insight needed for authentic, impactful campaigns.

Company websites remain the top digital channel for B2B marketers, with 81% rating their sites as effective in helping accomplish key marketing goals, according to a recent report from Regalix. Email ...

Compared with just a decade ago, consumers have an unprecedented amount of control over the content they see across all media. DVR and premium streaming services ensure they don't have to sit through ...

Which groups are overrepresented and underrepresented in video ads? To find out, Extreme Reach analyzed more than 1 million video ads deployed to linear and digital platforms in North America in 2022 ...

Marketers say content creation and enhancement has been the AI-driven tactic that's been most effective for their organization, according to recent research from Ascend2. The report was based on data ...

"PR is an insanely valuable activity in early-stage companies," wrote venture capitalist Mark Suster on his popular blog for startups. The problem is that most companies focused on growth are almost ...

Most B2B marketers say they plan to moderately increase their spend on marketing automation in 2025, according to recent research from ActOn and Ascend2. The report was based on data from a survey of ...

What are the most important B2B lead generation insights and data points you should be aware of in 2025? To find out, researchers at Sopro reviewed proprietary research from the past year for key ...

Most marketing and advertising agencies receive fixed or labor-based payment for their work, rather than commission-based payment, according to recent research from the Association of National ...

Evaluating performance accurately is vital for making strategic recommendations, allocating budget, and getting C-suite approval—which, as a marketer, is your everyday life. That makes customer ...