When Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to say, “It won't leak in your pocket and embarrass you.” However, the company mistakenly thought the Spanish word “embarazar” ...
The adtech industry is facing a reset. Supply-side platforms (SSPs) that once sold themselves on big promises now have to prove their worth to publishers, who have come to expect measurable results ...
Apple is the world's most valuable brand for the ninth consecutive year, according to recent research from Interbrand. The annual report was based on an in-depth analysis of major global brands. The ...
In the three-part B2B Panic Marketing Series, MarketingProfs will share some common causes of the all too pervasive problem of B2B panic marketing. We'll also provide some tips and tricks to help ...
Months after hearing Trade Desk Chairman and CEO Jeff Green share a cogent analogy about the challenges our industry faces, I still see reminders daily—especially at a time when 2026 budgets are under ...
The GIF, short for "graphics interchange format," has become a staple in modern communication. The short, looping video clips can be easily shared, which has made GIFs popular with social media users.
Apple is the most valuable brand in the world in 2023, with a brand value of $880 billion. Google is the second-most valuable brand ($578 billion), and Microsoft is the third-most valuable ($502 ...
JPMorgan Chase CEO Jamie Dimon has had much to say on the subject of artificial intelligence (AI). And every time the banking titan makes a public statement or sits down for an interview—as he did ...
From mobile devices to chatbots and other intelligent agents, new digital experiences continue to disrupt customer journeys. Leading brands are not just enduring the changes but embracing the ...
AI has redefined search. Marketers need an updated game plan to not only get featured in search engine results... but also get cited by AI chatbots. Welcome to the new world of XEO—where SEO, GEO, and ...
Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.
This infographic explores why credibility is more important than ever for SMBs and covers four key strategies for building ...
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