Pernod Ricard’s VP of marketing believes its important brands “evolve at the same pace” as their consumer rather than ...

Virtual worlds could soon become a key part of any marketing channel mix. Brands need to start thinking about how they can ...

Thirty marketing executives will take part in this year’s Scholarship, which aims to help them develop the skills they need ...

From battles for flexibility to demands to perform under physical and emotional pressure, are businesses really supporting ...

Having once been a “titan” of Twitter, KFC had to rethink its social strategy and embrace co-creation to reach Gen Z ...

The chicken fast-food brand, which arrived on UK shores in 2021, was the fastest-growing fast-food brand in the UK in the 12 ...

In this episode of The Marketing Week Podcast, deputy managing editor Charlotte Rogers, senior reporter Molly Innes and senior reporter Niamh Carroll discuss why effectiveness is such a pronounced ...

In the first of our new State of Academia series, we ask how useful are marketing degrees in preparing students for the ...

Accepting that not every innovation will succeed and learning to ‘celebrate the kills’ is key to creating a culture where ...

When budget cuts are on the cards, there are two key questions businesses should ask themselves to ensure they are making the ...

The strongest category performers over the four-week period were confectionery, snacks and soft drinks (up 19.3%) as well as ...

New Asda chief customer officer Rachel Eyre will be replaced at Morrisons by BP’s Claire Farrant, who returns to retail two ...