From Gurman's "Power On" column, posted early Sunday to Bloomberg Technology subscribers.

"If Netflix can reverse its philosophy on ads, there’s no reason Apple can’t do it too." ...

How the derivatives market became the tail that wagged the dog.

Apple will do this. This is sort of ours to grab." ...

Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), ...

B revenue" posted Friday.

Videos that caught my eye. More as they come in.

Apple turned in its strongest quarter in years.

Exclusive: The Apple 3.0 analysts (pros and indies) have placed their bets in advance of today’s June quarter results.

From Sankalp Phartiyal's "Apple’s India Exports to Emerge Unscathed From Trump Tariffs, For Now" posted Thursday by Bloomberg ...

From "Apple, Google, OpenAI to Work With Federal Agencies to Make Health Data Helpful" posted Wednesday by Bloomberg.

"By the end of this year, Meta, Amazon, Microsoft, Google and Tesla will have spent over $560 billion in capital expenditures ...