In this article, we take a look at Poila Baisakh campaigns that capture the essence of Bengali New Year, merging tradition with modernity, and celebrating cultural pride in unique and colourful ways.

OS payer growth rose 14% YoY, driving a 10% revenue increase, with IAP gains of 19% in ROW and 31% in Emerging Markets, signalling a global expansion beyond mature regions.

Lakmé clarified that its campaign aimed to raise awareness about sunscreen efficacy and consumer safety. The company said it has been conducting in-vivo testing, considered the ISO-validated global ...

As IPL marketing evolves into a game of its own, Social Samosa kicks off a new series decoding franchise playbooks. First up: Kolkata Knight Riders. Binda Dey shares insights into the team’s evolving ...

GPT-4.5 will continue to be available on ChatGPT, where it remains in a research preview for paying customers. The deprecation only applies to the API version.

The U.S. Federal Trade Commission (FTC) accused the company of illegally undermining competition by acquiring emerging rivals Instagram and WhatsApp over a decade ago.

The company said it would start using public posts and comments from Facebook and Instagram users in the EU this week. Interactions with Meta AI, the company's generative AI assistant, will also be ...

The CCI’s recent raids on top media agencies have exposed deep fractures in the industry’s pricing and transparency models. Here’s a deep dive of what has transpired.

In brand-specific performance, Parle Biscuits Pvt. Ltd. has emerged as the top advertiser, maintaining presence in 21 out of ...

Sachin Talwalkar highlights the urgent need for healthcare brands to combat misinformation by building trust through transparent, expert-backed, and more.

Organisations will be required to submit a government-issued ID from one of the countries currently supported by OpenAI’s API.

Dorsey defended his position, arguing that existing IP frameworks unfairly limit creators and benefit intermediaries.