McDonald's CEO Chris Kempczinski said it was critical for the fast food chain to 're-engage' lower-income consumers.

Earlier this month, McDonald's officially brought back the fan-favorite Snack Wrap and it has been an instant hit, with a ...

I compared the new McDonald's Snack Wraps with Popeyes' chicken wraps. The fan favorite was more flavorful.

Wall Street thinks McDonald's likely gained some momentum as consumers responded to its latest innovation and marketing ...

Earlier this month, McDonald's officially brought the Snack Wrap back to the menu for the first time since removing it from ...

After a nine-year hiatus, McDonald's brought back the popular Snack Wrap to overwhelming customer response, causing temporary ...

McDonald's brought back the fan-favorite Snack Wrap on Thursday, July 10, at restaurants nationwide. First introduced in 2006 ...

McDonald’s Snack Wraps are back and already breaking sales records with huge demand and double-digit foot traffic growth.

PEOPLE staffers had the chance to taste the beloved Snack Wrap a day before its official return to menus on Thursday, July 10 ...

The fast-food giant underestimated how well the product would sell in its early days, which prompted shortages and frustrated ...

Recreate the iconic McDonalds snack wrap at home with this easy tutorial. Includes crispy chicken, lettuce, cheese, and a creamy sauce.

The beloved chef and restaurateur helped the popular McDonald's meal make a triumphant return by remixing it at a ...