Nielsen and WPP Media said they struck a new agreement for the large media-buying operation to utilize Nielsen’s audience ...

India’s largest multi-platform attention research proves that true attention is one of the strongest drivers of business ...

Ratheesh spent nearly 10 years at WPP Media as general manager at Motivator, having joined the group in 2014 as business ...

The outgoing CEO’s final financial update highlighted the key issues facing his successor come their September 1 handover, ...

B&T breaks out scientific calculator to study WPP's numbers before deciding it's too complicated & returns to counting on ...

Clients are spending less on advertising due to tariffs, WPP warned on Thursday, as it halved its interim dividend following ...

WPP has suffered greatly in Q2, with a 5.8% decline in like-for-like revenue less pass-through costs (RLPTC) to AU$5.24 billion (£2.54 billion). RLPTC is the WPP metric that comes closest to other ...

Over the past 20 years, the pace of digital advertising growth has far outpaced that of traditional media. Digital ad spending as a percentage of total ad spending has increased from 40% in 2016 to 70 ...

The group reported pre-tax profits tumbling to £98 million for the six months to June 30, down from £338 million a year ...

The deal will cover TV, streaming, audio and cross-platform ad performance via Nielsen ONE and integrate the former's ...

As part of the collaboration, Nielsen’s data and insights will be integrated into WPP’s Open Media Studio to support ...

Nielsen has signed a deal with WPP Media to deliver cross-platform audience measurement for audio, streaming, and TV.