Amazon Bets On NBA to Turbocharge Its Advertising Business
The tech giant will add NBA and NASCAR rights this year, setting up to have premier live sports year-round, and it intends to ...
Inside Amazon Prime Video’s Sports-Heavy Upfront Ad Pitch: Top Sales Exec Danielle Carney Says NBA Debut Highlights “Pivotal Year”
As much of ad sales milestone as 2024 was for Amazon’s Prime Video, 2025 figures to be even bigger thanks to the addition of ...