Amazon (AMZN) has spent years flirting with social media, acquiring Twitch for live streaming and Goodreads for book reviews ...

Now, Amazon is making its boldest play yet, placing a last-minute bid for TikTok as the platform faces a U.S. ban unless Chinese parent company ByteDance secures an approved buyer. With TikTok ...

As advertisers continue to look for ways to preserve brand equity and drive performance across digital platforms, pre-bid Video Exclusion Lists across TikTok empower advertisers with greater ...

Integral Ad Science has announced an expansion of Social Optimisation for TikTok to include pre-bid Video Exclusion Lists. As advertisers continue to look for ways to preserve brand equity and ...

"We’re excited to launch DV’s pre-bid video controls on TikTok, empowering advertisers to enhance both the impact and quality of their campaigns," said Mark Zagorski, CEO of DoubleVerify.

Global brands can access automated pre-bid video exclusion lists to protect brand equity and maximize ad performance on TikTok DoubleVerify (“DV”) (NYSE: DV), a leading software platform for ...

This innovation by DoubleVerify is designed to provide comprehensive coverage and operational efficiency for advertisers on TikTok. The pre-bid controls, which update in near real-time ...

By 2030, Amazon’s market share in beauty is expected to reach 15%, up from 10% in 2024, second only to Walmart. TikTok Shop is also expected to grow from 1% to 3% in that time. As a result ...