While nimbleness, speed and cultural resonance play a central role, brands can create fresh ideas and use local idioms relevant to a particular geography. “Multiple executions are the norm, and ads ...

It was a moment designed for lighthearted fun, a staple of modern stadium entertainment. During a Coldplay concert at Gillette Stadium in Boston, the massive jumbotron screens began their familiar ...

The Astronomer CEO's resignation from the software development company could prove costly, experts tell Newsweek.

The technology company that was at the center of a scandal last week released a tongue-in-cheek response. It landed.

In a one-minute video posted to YouTube and shared widely across social media, Paltrow—yes, the Oscar-winning actress, ...

The company at the heart of the Coldplay 'kiss cam' scandal has released a video featuring the ex-wife of Chris Martin.

Astronomer turned a viral CEO scandal into a data-driven PR win—showcasing the power of real-time analytics, AI ...

Astronomer's HR chief, Kristin Cabot, has resigned following the viral Coldplay kiss cam incident that exposed her affair with former CEO Andy Byron.